Saturday, August 21, 2004

BOP til you drop

Bubble Generation is always an interesting read. In fact, it's one of my favorite blogs. Today is a link to an article on C.K. Prahalad. His new book is “The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits”. BOP comes from "Bottom of the Pyramid" and the book focuses on poverty and profits and how businesses and the poor can thrive together. Fascinating work. I'll be buying a copy, soon.

No comments: