At least that IPO money is going into development. Google announced Google Print Beta today. They are scanning the contents of books. When you do a Google Search, if one of their scanned books contains the search content, the results will pop up. Click on the book title, the page where your terms reside will appear as well as other information about the book including links to several vendors. This is similar to Amazon's program and will no doubt allow some competition and cooperation between the two companies.